Example of a press release

A press release delivers news in a shape journalists can use immediately. Below is a complete example, then a breakdown of the structure that makes it work.

The example press release

FOR IMMEDIATE RELEASE

BRYME launches a free writing hub with 100+ verified ways to get published

LAGOS, Nigeria — BRYME, an independent writing resource, today launched a free online writing hub with over one hundred verified, paying opportunities for writers, alongside dozens of how-to guides and in-browser tools.

The hub is designed for writers at every level, from the very first draft to getting published and paid. Each listed opportunity is verified by the BRYME editorial team against the publication's own submissions page, so writers know a submission is open, what it pays, and how to apply. The site also includes a writing guide library, stock writing templates and checklists, and free tools such as a word counter and a document converter.

"Most writers lose time to guessing whether a magazine is actually open and what it pays," said Ibrahim Sodiq, BRYME's founder. "We built BRYME to answer that with verified information, so writers can spend their energy on the writing."

The hub is available at no cost at bryme.onrender.com and can be accessed from any browser. BRYME is an independent, reader-supported editorial project; it does not charge writers to submit and receives no payment from any listed publication.

About BRYME

BRYME is an independent writing resource offering how-to guides, free writing tools, and verified opportunities for writers to get published and paid. It was founded in Lagos, Nigeria, to make the path to publication clearer and more honest.

Contact: Ibrahim Sodiq · [email] · [phone]

Why this works

"FOR IMMEDIATE RELEASE" tells editors it is news, not a pitch. It signals the release can be used now.

The headline and first line carry the whole story. The lead answers who, what, where, when and why in the first two lines — the inverted pyramid. A busy editor reads just this and knows everything important.

It gives specifics, not hype. "Over one hundred verified, paying opportunities" and "free" are concrete and newsworthy. No empty superlatives.

The quote adds a human voice. A direct quote from the founder gives the story texture and something an editor can lift.

It includes an "About" boilerplate so a journalist can describe the company accurately, plus contact details for follow-up.

The inverted pyramid

A press release is read top-down, and the most important information is at the top. The lead sentence states the whole story; later paragraphs supply more detail, background and quote. If an editor cuts most of it, the top still stands alone. Write the most important news first, and put background last.

The structure to copy

1. FOR IMMEDIATE RELEASE — signals news.
2. Headline — a clear, news-style summary.
3. Lead paragraph — who, what, where, when, why.
4. Detail paragraphs — specifics, the "how" and "why it matters."
5. A quote — a named human voice.
6. About boilerplate — a standard company description.
7. Contact details.

Common mistakes

Advertising instead of news. Burying the news in the third paragraph. No quote. No contact details. Hype and adjectives. A release about something that is not actually newsworthy.

Checklist

• I put the most important news in the first paragraph.
• The headline clearly states the news.
• I gave specifics, not hype.
• I included a real quote from a named person.
• I added an accurate About boilerplate.
• I included contact details.