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SEPTEMBER 2026 EDITIONThe business, craft & economics of writing — free, independent, human-verified.

Blueprints

Writing templates.

26 reusable structures for the most common kinds of writing. Use them to see how a piece is built — then make the structure your own.

Article

A general non-fiction piece for a publication or blog.

  1. Title that states the outcome
  2. Introduction: what this is for the reader
  3. Main section 1 (evidence, example)
  4. Main section 2
  5. Main section 3
  6. Conclusion: what to take away

Essay

An argument or analysis that makes and supports a point.

  1. Introduction: hook, context, thesis
  2. Body paragraph 1: topic sentence + evidence + explanation
  3. Body paragraph 2
  4. Body paragraph 3
  5. Conclusion: restate the point and why it matters

Blog post

A scannable online piece for readers who skim.

  1. Headline: specific outcome
  2. Introduction: the promise
  3. Heading 1 + short section
  4. Heading 2 + short section
  5. Heading 3 + short section
  6. Conclusion + next step

Report

A factual document that summarises findings for a reader or client.

  1. Title and date
  2. Summary of the key finding
  3. Background
  4. Method or approach
  5. Findings (with evidence)
  6. Recommendations
  7. Conclusion

Business email

A clear, professional email that gets a response.

  1. Subject line naming the subject
  2. Greeting
  3. One line of context
  4. The request or answer, clearly
  5. A clear next step or deadline
  6. Sign-off + name + role

Cover letter

A short letter introducing you for a role or opportunity.

  1. Greeting to a named person
  2. Role you are applying for
  3. Your relevant experience
  4. Why you fit this role
  5. What you can do for them
  6. Thanks + availability + sign-off

Personal statement

A short piece that explains who you are and why it matters for your application.

  1. Who I am and my goal
  2. A specific experience that shaped me
  3. What I learned and how I grew
  4. Why this opportunity
  5. What I will bring

Review

An honest assessment of a product, book, film or place.

  1. What is being reviewed
  2. What it is and who it is for
  3. What worked
  4. What did not work
  5. Overall verdict + rating

Case study

A detailed account of a real example that teaches a lesson.

  1. The problem or situation
  2. Who was involved
  3. What was done
  4. The result
  5. What it teaches

Research paper

Formal academic work that reports original analysis.

  1. Abstract
  2. Introduction
  3. Methodology
  4. Results
  5. Discussion
  6. Conclusion
  7. References

Short story

A compact fiction built for a single effect.

  1. Opening moment/setting
  2. Character want and flaw
  3. Rising conflict
  4. Turning point
  5. Ending that shows change

Journal entry

Private reflective writing.

  1. Date
  2. What happened
  3. How I felt
  4. What I think about it
  5. What I want to remember

Memo

A brief internal note to a team or manager.

  1. TO / FROM / DATE / SUBJECT
  2. Summary of the issue
  3. Key points
  4. What is needed or decided
  5. Next steps

Proposal

A document that proposes a plan or a piece of work.

  1. The problem
  2. The proposed solution
  3. Scope and deliverables
  4. Timeline
  5. Cost or resources
  6. Why you are the right choice

Press release

An announcement sent to the media.

  1. Headline
  2. Lead paragraph: who, what, when, where, why
  3. Supporting details and a quote
  4. Background or context
  5. Contact details

Newsletter

A regular email update to readers or subscribers.

  1. Subject line
  2. Greeting
  3. One main thing
  4. Two or three shorter items
  5. A clear call to action
  6. Sign-off

Product description

Copy that sells one product clearly.

  1. What it is
  2. The problem it solves
  3. Key features (bulleted)
  4. Who it is for
  5. A reason to buy now

Tutorial

A step-by-step guide that teaches someone to do a task.

  1. What the reader will achieve
  2. What they need
  3. Step 1
  4. Step 2
  5. Step 3
  6. Troubleshooting
  7. What you have learned

Annotated bibliography

A source list where each entry is followed by a short summary and assessment.

  1. Full citation in your required style (APA, MLA or Chicago)
  2. Summary: what the source argues or reports, in 2–3 sentences
  3. Assessment: how credible and how relevant it is
  4. Reflection: how you will actually use it in your work
  5. Repeat per source, ordered alphabetically by author

Meeting agenda

Circulated before a meeting so people arrive knowing what will be decided.

  1. Meeting title, date, time and location or link
  2. Attendees and who is chairing
  3. Purpose: the one thing this meeting must achieve
  4. Item 1 — topic, who leads, time allotted, decision needed
  5. Item 2 — topic, who leads, time allotted, decision needed
  6. Any other business
  7. Next meeting date

Meeting minutes

A record of what was decided and who owes what afterwards.

  1. Meeting title, date, time
  2. Present / apologies
  3. Item: discussion summarised in a few neutral lines
  4. Decision: what was agreed, stated plainly
  5. Action: who does it, and by when
  6. Repeat per item
  7. Date of next meeting

Reference letter

A recommendation you write for someone else — for a job, a course or a tenancy.

  1. Your name, role and contact details
  2. Date and recipient
  3. How you know the person, and for how long
  4. What they did, with one concrete example
  5. The qualities that example demonstrates
  6. Any honest reservation, if the letter must be balanced
  7. A clear recommendation statement
  8. Offer to be contacted, and sign off

Formal complaint letter

A calm, factual complaint to a company or institution that is more likely to be acted on.

  1. Your details, their details, the date
  2. Reference: account, order or case number
  3. What happened, in dated order and without adjectives
  4. What was wrong with it
  5. What you have already tried
  6. What you want them to do — be specific and reasonable
  7. A deadline for a reply
  8. What you will do next if there is no reply
  9. Documents enclosed

Podcast script and show notes

An episode plan you can actually read aloud, plus the notes that get published with it.

  1. Cold open: the hook, 15–30 seconds
  2. Intro: show name, host, what this episode covers
  3. Segment 1 — the setup
  4. Segment 2 — the substance
  5. Segment 3 — the turn or the counterpoint
  6. Recap: three things to remember
  7. Call to action and sign-off
  8. Show notes: one-paragraph summary
  9. Show notes: timestamps
  10. Show notes: links, guests and credits

Occasion speech (wedding, tribute, eulogy)

A short spoken piece for a moment that matters, where tone is harder than structure.

  1. Who you are and your connection to the person
  2. The opening line — concrete, not a general statement
  3. One specific story that shows rather than tells
  4. What that story reveals about them
  5. A second, shorter beat — often gentle humour, or the turn to seriousness
  6. What they mean to the people in the room
  7. A closing line the room can hold on to
  8. (If a toast) the raised glass

Crowdfunding pitch

A campaign page that explains the thing, the need and the ask without overpromising.

  1. One-sentence description of what you are making or funding
  2. The problem, stated in human terms
  3. Your solution, and why it works
  4. Who you are and why you can deliver it
  5. Exactly what the money pays for, itemised
  6. Timeline and milestones
  7. Rewards or what backers receive
  8. Risks and what happens if things slip
  9. The ask, and how to share it
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