Example of a query letter

A query letter is easiest to learn by reading a good one. Below is a complete example with the purpose of each part explained, so you can adapt the structure to your own pitch.

The full example

Subject: Why Lagos startups are hiring writers — and what it pays

Dear [Editor],

I am pitching a 2,000-word feature for the [Section] on the surge of in-house content teams at Nigerian startups. Over the past year, companies like [Company A] and [Company B] have hired full-time writers to own their newsletters, blogs and social. I want to report what these writers actually do, what they are paid, and what it means for the wider freelance market.

I have already spoken to the content leads at two companies and have a third interview lined up for this week. I can also draw on BRYME's own research on paid writing rates across African markets, which gives the piece an unusual data angle.

A short outline:

• Why startups suddenly need writers (and who they are hiring)
• What the job actually involves, in one writer's words
• What it pays, from the published and reported figures I have
• What this means for freelance writers and the market

I am the founder of BRYME, a writing resource, and have written freelance pieces on African work and technology for [Publication], [Publication]. A couple of recent clips are linked below.

I would be happy to adjust the angle, the length, or the reporting before you commit.

Thank you for your time, [Your name] [Your email] · [Your portfolio link]

Why each part works

The subject line names the specific piece. "Why Lagos startups are hiring writers" is an angle, not a topic. The editor sees exactly what they are being pitched.

The first paragraph states the idea in one or two sentences. It tells the editor what the piece is, and immediately shows specificity (company names, the "content teams" focus).

The second paragraph proves you can deliver. "I have already spoken to the content leads… I have a third interview lined up" is the strongest thing in a query — it turns an idea into a reported piece.

The outline makes it easy to say yes. An editor can picture the finished feature. Four clean sections, each with a job.

The credentials are brief and relevant. Two clips and one line. You do not need a CV here.

The close is professional and flexible. "Happy to adjust" signals you are easy to work with.

How to adapt it

Swap the subject line for your own angle. Make it specific to your piece and its publication.

Replace the reporting with your own. If it is an essay, show your experience or perspective. If it is reported, list who you will talk to.

Match the length and outline to the publication. Use their typical length and sections.

Adjust the clips and credentials. Send the two or three that are most like the piece you are pitching.

Common mistakes

Pitching a topic instead of a specific angle. Saying "I can write about X" instead of "this piece argues Y." No proof you can deliver. Too many credentials or none. A subject line like "Writing opportunity" that tells the editor nothing.

Checklist

• My subject line names a specific angle.
• The first paragraph states the piece in one sentence.
• I showed evidence I can deliver (reporting, sources, or experience).
• I gave a clear outline and length.
• I kept credentials brief and relevant.
• I closed professionally and offered flexibility.