How to price your freelance writing

Pricing freelance writing is a real skill. There is no single correct rate — it depends on the market, the type of writing, your experience, and the value of the work. The goal is a rate that is fair and that you can defend.

How writing is priced

Per word. Common for online and many publications. A rate like $0.10/word for a 1,000-word piece is $100. Per-word rates range widely by market and experience.

Per piece. A flat fee for a completed article, essay, or feature. This is very common and often tied to a word count ("£200 for 1,500 words").

Per hour. More common for client copywriting, editing, and consulting than for editorial work.

Variable or honorarium. Some publications state a range or a token amount, especially literary magazines. Treat this as what it is and decide whether it is worth your time.

What affects your rate

The market and type of writing. News, features, and technical writing usually pay more than personal essays or blog content. International markets often pay more than local ones, but watch currency and transfer costs.

Your experience and proof. A first published credit lets you charge more than a complete beginner. Show relevant samples.

The complexity and deadlines. Rushed work, deep research, and specialisation justify higher rates.

The value to the client. Copy that directly earns a client money can command a higher rate than a general article.

How to set a rate

Research the market. Look at what similar publications pay. BRYME records published pay ranges so you are not guessing.

Start where you are. Your first paid gig may be modest. That is OK — it is proof you can deliver. Raise your rate as your credits grow.

Quote a range and know your floor. Decide the minimum you will accept so you are not caught off guard. "I typically charge between X and Y, depending on scope."

Consider the costs. If a rate is in a foreign currency, factor in transfer fees and how long it takes to arrive. A bigger number is not always a better outcome.

Be honest about the value. Do not undersell yourself, and do not overpromise what a piece is worth. A fair rate is one both sides can live with.

Common mistakes

Copying a rate you saw online without checking your market. Pricing only per word when a per-piece arrangement suits better. Ignoring currency and transfer costs. Underselling yourself as a beginner. Refusing a modest first gig that would open doors.

Practical tips

• Build a small rate sheet for the types of work you take.
• Raise your rate every few published pieces.
• Ask for a deposit or a clear agreement before large work.

Checklist

• I know what similar markets pay.
• I set a floor rate I will not go below.
• I considered per-word, per-piece and per-hour options.
• I factored in currency and transfer costs.
• My rate reflects my experience and proof.
• I can defend my rate to a client.