Writing for publication
How to build a writing portfolio
Create a small, relevant set of samples that makes editors want to say yes.
Intermediate Assumes you can already draft and revise a piece.
← All Writing for publication guidesYou do not need dozens of clips to get published — you need a handful of strong, relevant ones presented well. A portfolio is proof you can do the kind of work a publication needs.
What it is
A portfolio is a curated collection of your writing samples that shows an editor or client the kind of work you do. It is not everything you have written; it is the best few pieces that fit the opportunity.
Why it matters
Editors and clients decide quickly based on evidence. A focused portfolio that matches their needs is far more persuasive than a long list of unrelated pieces.
How to build it
Start with quality over quantity. Two or three sharp, relevant pieces beat twenty weak ones. Editors would rather see three good samples than a wall of mediocrity.
Write in the style you want. If you want essays, write essays. If you want features, write features. If you want copy, write copy. Your portfolio teaches a client what you can do.
Publish where you can. A personal blog, a Medium account, or a free platform counts, provided the work is genuinely yours and well done. Read the guidelines first — some markets will not consider previously self-published work, but a portfolio is still valuable.
Match samples to the opportunity. When you pitch, send the clips most like the piece you want to write. Three relevant samples beat a random five.
Present them as links. Live links are easier for an editor to open than files to download. Keep them tidy and organised by type or topic.
Keep it current. A portfolio is a living thing. Update it as you publish, and remove weak or outdated pieces.
Add a short bio. One or two lines: who you are, what you write, and any published credits. Keep it brief and factual.
What to include
Three to six strong pieces that show range within your niche, plus a short bio and clear contact details. If you are starting fresh, publish two or three pieces on your own site first so you have something to show.
Common mistakes
Including everything. Leading with unrelated work. A portfolio with dead links. No bio or contact. Overthinking it instead of publishing something.
Practical tips
- Pick a niche and show depth in it.
- Keep one strong sample per type of work you want to sell.
- Update monthly or as you publish.
Checklist
Tools that can help
Try a free BRYME tool
No account needed — these run right in your browser.