Pellicle

What this publication wants

This is BRYME's summary of the publication's focus — not a copy of their website. Type of writing: Journalism, Articles, Creative nonfiction. Official guideline: Pellicle guidelines.

Topics, themes and styles they look for

• Narrative-driven stories about beer, pubs, cider, wine, spirits, sake, coffee and non-alcoholic drinks.
• Stories about the people, places, history and culture of drink — above all, what people are drinking and why.
• A fully fleshed-out pitch including your angle, your sources, and why the idea is relevant to Pellicle's audience specifically.
• Examples of previous work if you have not pitched them before — including self-published work on a blog or newsletter.

Subjects they avoid

• Stories based on press releases, or on press trips you were sent on.
• Guides, listicles, or anything that is or feels like advertorial.
• Topics already covered extensively by other publications.
• Travel stories with no link to food or drink.
• A quick "are you interested in this" or a collection of rough ideas — that will not earn a commission.
• Pitches sent by DM or phone. Email only.

Key requirements

• Email pitch
• Previous work samples for first-time pitchers
• Fixed fee agreed in writing at commissioning

Who can submit

No nationality restriction stated. Pellicle is UK-based and mainly wants UK drinks and hospitality stories; international stories are taken but must have an angle relevant to the UK audience. International invoices are paid via Wise.

Rights

Agreed at commissioning; the written commission terms are legally binding on acceptance.

AI policy

Not stated in the guideline

How to write for them

Official requirement: always follow the publication's own guideline exactly.

BRYME's practical advice: write for the publication's audience, use a clear structure, keep paragraphs short, lead with a specific angle, and confirm the word count before submitting. These are practical suggestions — they are not the publication's official rules.

How to pitch

Where a pitch is required, this is the general pattern BRYME recommends — always adapt it to the publication's guideline.

1. Research the publication and read several recent pieces.
2. Choose a specific idea that fits their beat and audience.
3. Write a concise subject line naming your idea.
4. Introduce yourself in one or two lines (who you are, where you publish).
5. Explain the proposed piece in a short paragraph — angle, structure, length.
6. Say why it fits this publication.
7. Include 2–3 relevant clips or links.
8. Close professionally and thank them for their time.
9. Send through the official channel only.

Accepting submissions now, with no stated closing date.

Track this pitch

How to submit

Email pitch to a named editor

Apply through the official channel below. BRYME only records submission destinations it has verified.

• Official guideline: opens the publication guideline (new tab)
• Submission: Email pitch to a named editor
• Submission email: matthew@pelliclemag.com

What the guideline asks you to prepare

• Read the full pitching guide at https://www.pelliclemag.com/pitching.
• Read several recent features from their back catalogue first.
• Email your pitch to one of the named editors listed on the guide.

What happens after submission

Expected response: Not stated on the pitching guide

If the publication does not state a response time, BRYME records that it is unknown. A follow-up is generally reasonable after a couple of weeks; if there is still no response, treat that as a likely non-acceptance rather than a rejection. Acceptance is normally communicated by the publication. If they accept, they will tell you exactly how to submit the final piece and, for most, how and when payment is made.